What are the main goals of hosting BBQ grilling demo events?

The primary aim of hosting BBQ grilling demonstration events is to demonstrate various aspects of BBQ grilling equipment and techniques, which aligns closely with showcasing the features of different grills. By doing so, attendees can gain insights into the capabilities of each grill, including their unique features, performance, and how they can be used effectively for an optimal grilling experience. This not only educates potential customers but also helps them make informed purchasing decisions based on the features showcased during the demo.

While providing lunch for associates and customers and showcasing how accessories enhance grilling could be part of the event's activities, they do not represent the main goal, which focuses on educating attendees about the grills themselves. Similarly, establishing Ace as a BBQ destination serves a broader marketing purpose rather than focusing specifically on the technical aspects of grilling equipment that the demonstrations primarily aim to highlight.